Web Design Blog

Resources, tips, tutorials and more for small businesses.

Become an Ethical Web Designer

As freelance web designers, we focus on crafting beautiful, functional websites. But in the rush to meet deadlines and wow clients, it's easy to overlook the deeper ethical implications of our work. Ethical web design encompasses accessibility, privacy, sustainability, and it's not just the "right" thing to do – it's a powerful business strategy.
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Why a Clear Value Proposition is Your Website's Secret Weapon

Website conversions are the lifeblood of your business. Whether your goal is to generate leads, drive sales, or build your subscriber base, getting visitors to take that desired action is what we all want, right?Many factors contribute to a successful conversion funnel, from website design to compelling calls to action. But what if there was one element that could significantly impact your conversion rates? The answer lies in a fundamental principle: a clear and concise value proposition.
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SEO Isn't Dead, It's Evolving: Top 5 Tactics for the New Era of Search

The world of SEO (Search Engine Optimization) can feel like a rollercoaster ride. Just when you think you've mastered the art of ranking high in search results, the goalposts seem to shift. Here's the truth: SEO isn't dead, it's simply evolving alongside the way search engines like Google understand and rank content. By understanding how SEO is changing and focusing on the right strategies, you can ensure your website continues to thrive in the ever-evolving search landscape.
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The DIY Guide to Website Planning: Get Your Small Business Site Right

Imagine a website for your small business that works as a powerful marketing /lead generation machine, not just a digital brochure. A well-planned website helps you attract your ideal customers, build a strong brand reputation, and boost your bottom line. If your online presence is confusing visitors or failing to attract new leads, it might not be the design that's the problem. Often, it stems from a lack of strategic planning before a single line of code is written.
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Accessible Web Design: GOOD business

Many businesses view web accessibility as a "nice-to-have", or worse, an inconvenient burden. But here's the truth: accessible design isn't an option anymore. It's a necessity that benefits your brand reputation, your bottom line, and the vast number of people who rely on digital platforms every day. Here's why it should be a priority and not an afterthought
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