Web Design Blog

Web Design & Strategy resources for small businesses.

Image looking down on a desk where there is a computer and some people putting a puzzle together to represent building a website strategy

Why Your Fredericton Business Needs a Website Strategy (And How to Create One)

Your web strategy isn't just about having a pretty online presence. (thought a good looking website doesn’t hurt!) It's a roadmap that aligns your website with your business goals, target audience, and brand identity. Think of it as your digital compass, guiding every decision from design and content, to SEO and marketing.
July 25, 2024
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Mastering Local SEO: A Comprehensive Guide for Small Businesses in New Brunswick

In a province where community and local connections are valued, local SEO is your key being visible to a wider customer base. When someone in Fredericton, Moncton, Saint John, or any other New Brunswick town searches for your products or services, you want your business to be at the top of the search results. Local SEO makes that happen.
July 25, 2024
Strings wrapped around a series of nails representing a network of SEO backlinks

8 Proven & Free Backlink Strategies to Boost Your Google Ranking

If your small business website is getting lost in the vast sea of online search results, or you are struggling to attract organic traffic and potential customers… The answer might be simpler than you think: backlinks.
July 25, 2024
A sign that shows various symbols for accessibility such as a person in a wheelchair, sign language hands, and someone using a blind stick

Become an Ethical Web Designer

As freelance web designers, we focus on crafting beautiful, functional websites. But in the rush to meet deadlines and wow clients, it's easy to overlook the deeper ethical implications of our work. Ethical web design encompasses accessibility, privacy, sustainability, and it's not just the "right" thing to do – it's a powerful business strategy.
July 25, 2024
A woman sitting at a computer with her credit card, ready to become a customer

Why a Clear Value Proposition is Your Website's Secret Weapon

Website conversions are the lifeblood of your business. Whether your goal is to generate leads, drive sales, or build your subscriber base, getting visitors to take that desired action is what we all want, right?Many factors contribute to a successful conversion funnel, from website design to compelling calls to action. But what if there was one element that could significantly impact your conversion rates? The answer lies in a fundamental principle: a clear and concise value proposition.
July 25, 2024
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SEO Isn't Dead, It's Evolving: Top 5 Tactics for the New Era of Search

The world of SEO (Search Engine Optimization) can feel like a rollercoaster ride. Just when you think you've mastered the art of ranking high in search results, the goalposts seem to shift. Here's the truth: SEO isn't dead, it's simply evolving alongside the way search engines like Google understand and rank content. By understanding how SEO is changing and focusing on the right strategies, you can ensure your website continues to thrive in the ever-evolving search landscape.
July 25, 2024
Two people stand at a table with lots of colourful notes, planning a website

The DIY Guide to Website Planning: Get Your Small Business Site Right

Imagine a website for your small business that works as a powerful marketing /lead generation machine, not just a digital brochure. A well-planned website helps you attract your ideal customers, build a strong brand reputation, and boost your bottom line. If your online presence is confusing visitors or failing to attract new leads, it might not be the design that's the problem. Often, it stems from a lack of strategic planning before a single line of code is written.
July 25, 2024
A blind person who is using a custom accessible keyboard to type

Accessible Web Design: GOOD business

Many businesses view web accessibility as a "nice-to-have", or worse, an inconvenient burden. But here's the truth: accessible design isn't an option anymore. It's a necessity that benefits your brand reputation, your bottom line, and the vast number of people who rely on digital platforms every day. Here's why it should be a priority and not an afterthought
July 25, 2024